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Nestlé Online Store
Rurutiki Sdn Bhd
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STARBUCKS Mocha Premium Instant (4x22g)
· The expectation for coffee experience in-home has increased to deliver the same cup of coffee in café.
· Starbucks® At Home’s proposition is to establish itself as the super premium coffee in retail. With the ambition to grow the premium segment in coffee category, Starbucks® At Home will continue to recruit new consumers by communicating the Starbucks® taste profile associated with the brand, exceptional function or performance and superior style and design (Nielsen Changing Consumer Prosperity Report, 2017).
· Introducing the new premium Starbucks® mixes range, which replicates the body and flavour of Starbucks® coffee in an instant form for consumers to enjoy their coffee anywhere, at any time.
· The Starbucks® mixes range consist of four flavours: Cappuccino, Caramel Latte, Caffè Mocha and Latte, using the same high quality Arabica beans as the coffeehouses.
Feature |
Advantage |
Benefit |
· Mixes recipe mirror Starbucks® signature blend – The Starbucks® cup profile is mirroring Starbucks beverages in store
· 100% Arabica Coffee – It is made from 100% Arabica coffee beans
· Ethical sourcing of sustainable products – Starbucks® is committed to sourcing 100% sustainable coffee
· Expertly blended with dairy milk— it is topped with a soft layer of foam for you to enjoy a deliciously familiar Starbucks® |
· Café quality, affordable cup – Price per cup of Starbucks® Cappuccino mixes is RM2.8 vs. RM12 in Starbucks® café
· Expertly blended with dairy milk to evoke the same Starbucks® coffee house enjoyment
· Creaminess and frothy due to dairy content
· High quality pure milk without additives |
· Starbucks® Coffee Is Coming Home - Savour Starbucks® coffee in the comfort of your own home |
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